Does the Peanut Butter or Jelly Come First in Monthly Giving?
NonProfit PRO
AUGUST 2, 2021
As someone who’s been working with and on monthly donor programs for almost 30 years now, the order of operations comes up a lot. It often creates a pause or a stop in the growth of monthly donors. Of course, we’re only human and, as fundraisers, we often tend to focus — and agonize — about things that are least important. But they’re easier. They make us feel we’re more in control.
Let's personalize your content