What does a Purpose-Driven Company Look Like?
Saleforce Nonprofit
AUGUST 5, 2022
CVS is using purpose and a strong sense of its own corporate social responsibility as a “north star” to guide its business strategy — which it brings to life through a cross-functional approach. In 2013, it became one of the first airlines to outfit a portion of its fleet with split scimitar winglets. Yet, purpose is a journey.
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