Lean Impact Series: 10 Changemakers Using Lean Startup Methods For Greater Social Impact
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 4, 2013
Note from Beth: Last week during the Google Hangout hosted by the Packard Foundation , someone asked me “What’s Next?” During the 2012 Obama Campaign, the online team continually tested and refined their communications efforts. They ran over 500 A/B tests over 20 months, with the goal of focusing on what works.
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