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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Gen X and gen Y both came of age during the rise mass Internet communications and increasingly shun print communications and fundraising while adapting quickly to new trends in mobile and social giving. Eighty-three percent of millennials ages 18–29 use social networking sites on a regular basis as do 73 percent of teens.

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Deanna Zandt: Share This! How You Will Change the World with Social Networking

Have Fun - Do Good

How You Will Change the World with Social Networking Deanna Zandt is a media technologist and the author of Share This! How You Will Change the World with Social Networking. She is a Research Fellow at the Center for Social Media at American University. Deanna Zandt, author, Share This!

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Award Winning Combinations for Social Change

Care2

The recent award winners of the 2012 Grinnell Prize are a great example. Cristi Hegranes, Global Press Institute – Global Press Institute (GPI) advances both responsible global journalism and community empowerment by offering journalism training to women around the world. Celebrating Silo-Breakers and Fortress-Razers.

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Customer Feedback in the Non-Profit Sector: Listening to Low-Income Consumers

Beth's Blog: How Nonprofits Can Use Social Media

Note From Beth: With the rise of mobile adoption and the primary use to access the Internet and social platforms, it is reaching across consumer segments of all income levels. Zero Divide published a report called “Funding Mobile Strategies for Social Impact: The Future is Now”. Please join us for the conversation.

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Results Of The Chronicle of Philanthropy 2013 Survey on Corporate Giving

Tech Soup

percent increase in 2012 to $5.3 More than three-quarters of corporate respondents said their giving budgets would be flat – essentially the same as 2012 levels. The 2012 leaders were: Wells Fargo Bank ($315 million cash). The median cash amount given in 2012 among those companies surveyed was $25 million.

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What I Learned About Online Donor Engagement from Fundraisers in Brasil

Beth's Blog: How Nonprofits Can Use Social Media

I delivered a keynote for Social Good Brasil in 2012 and for a conference on volunteering hosted by Fundação Telefônica in 2014. Stories are social. Empowerment. ” Harness the power of staff/board personal brands and social media champions. This was my third visit to the country. A multi-screen world.

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Webinar: Winning the Story Wars

Care2

3 steps for engaging in "empowerment marketing," including identifying your organizational values, telling the truth and being interesting. As the co-founder and creative director of Free Range, Jonah has helped hundreds of social brands and causes break through the media din with campaigns built on sound storytelling strategies.

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