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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Gen X and gen Y both came of age during the rise mass Internet communications and increasingly shun print communications and fundraising while adapting quickly to new trends in mobile and social giving. Eighty-three percent of millennials ages 18–29 use social networking sites on a regular basis as do 73 percent of teens.

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Customer Feedback in the Non-Profit Sector: Listening to Low-Income Consumers

Beth's Blog: How Nonprofits Can Use Social Media

Note From Beth: With the rise of mobile adoption and the primary use to access the Internet and social platforms, it is reaching across consumer segments of all income levels. Zero Divide published a report called “Funding Mobile Strategies for Social Impact: The Future is Now”. Please join us for the conversation.

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What I Learned About Online Donor Engagement from Fundraisers in Brasil

Beth's Blog: How Nonprofits Can Use Social Media

I delivered a keynote for Social Good Brasil in 2012 and for a conference on volunteering hosted by Fundação Telefônica in 2014. Stories are social. I also discussed the importance of laying out the supporter journey and having metrics to understand and improve conversion rates. Empowerment. A multi-screen world.

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Making Your First Donor Retention Calendar, Step by Step

Connection Cafe

Her second book is The Wild Woman’s Guide to Social Media, published 2012, given a 5 star rating by About.com. Your Fundraising Career Empowerment Guide , was given a 5 star review by About.com. . Her latest book, Get the Job! Our donors don’t give year after year. Today it’s 27%.

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An Unconventional 3-Step Plan To Save the Oceans

Saleforce Nonprofit

If left unchecked, plastic pollution rates will more than double by 2030. Through projects focused on communication and education, youth empowerment, direct action, research, and material science, we create success stories that set new standards and provide the roadmaps for others to follow. The oceans give us life.

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10 Ways Geolocation is Changing the World

Beth's Blog: How Nonprofits Can Use Social Media

Social media has changed the world. Since becoming widely adopted just a couple years ago, social media has supercharged social action, cause marketing, and social entrepreneurship. And we’ll continue this trend for social networking, social action, and commerce. We’re doing the same for energy.

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