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Freedom to Connect

VisionLink

This video is an articulate defense of the freedom to connect, and a well-told, real-world story of people working together. In honor of the life and contributions of the activist Aaron Swartz, and in honor of our customers in thousands of communities who work to connect people every day.

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Can “Viral” Videos Really Create Social Change?

Care2

The 30-minute “Kony 2012” video produced by the nonprofit Invisible Children , which generated over 70M views on YouTube over the past week, has caused a firestorm in the nonprofit community. This video is what we believe to be the first part of a multi-pronged approach for their 2012 campaign to lobby the U.S.

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Using Virtual Reality to Showcase Nonprofit Impact

Tech Soup

This post is Development Director Ryan Ginard's first impression of seeing how powerful a virtual reality video is in putting the viewer in the middle of a compelling story at the most recent meeting of the Clinton Global Initiative. So grab your headsets and watch this space. Image : kevin / CC BY. spanhidden.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. It’s uncommon for a nonprofit to spend time developing and articulating their unique value proposition, but this is one area in which organizations should act like companies.

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President’s Update - Spring 2012

Beneblog: Technology Meets Society

Telling the Benetech story better is crucial to our future: crucial to making the social change at scale that we consider the essence of innovation. In 2012, we’ll be rolling out new branding, new media, and new stories all with the goal of getting better at what we do and raising our impact. They just worked!

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How I Learned to Think about Marketing/PR Differently, and a Job Opportunity

Museum 2.0

Our programming and exhibitions staff work with visitors to co-create a huge amount of stuff--from giant yarn-bomb sculptures to funny breakup stories. We'll post a few stories on Facebook, share photos, and of course, let visitors take things home with them. We don't "do" much with this content currently.

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15+ Giving Tuesday Campaign Ideas (and Expert Tips) for 2021

Qgiv

Giving Tuesday was created in 2012 at the 92nd Street Y’s Belfer Center for Innovation and Social Impact in New York City. Giving Tuesday has come a long way since its inception in 2012. Consider sharing impact stories! How does Giving Tuesday help nonprofits? As awareness for this movement has grown, so has its success.