Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 23, 2013
Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. It’s uncommon for a nonprofit to spend time developing and articulating their unique value proposition, but this is one area in which organizations should act like companies.
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