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Apply this Winning Email Strategy from December 31st all Year Long

Connection Cafe

Do not spam. In 2012, the afternoon email sent by the Aquarium resulted in a 49% bump of funds raised by email on the last two days of the year. Yes, more email, but also a more thoughtful approach that will seek to drive higher number of actions for fundraising or advocacy campaigns. What is email appropriateness?

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Software to Build and Grow Your Nonprofit

Tech Soup

Protecting your valuable donor, client, and project information is made simple with Symantec Norton software : Norton AntiVirus 2012 guards against botnets, viruses, worms, Trojan horses, rootkits, and spyware and scans all existing, incoming, and outgoing data, including email attachments and cookies.

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Software to Grow Your Nonprofit

Tech Soup

Donor management software can help you keep your fundraising efforts in line, ensuring that each of your constituents gets your message in a way encourages their support without unintentionally spamming them. Pro 2012 (admin fee: $35) links donor databases and contact history to calendars, tasks, project summaries, and appointment schedules.