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Improving Fundraising Asks: 5 Tips for Boosting Donations

Achieve

Direct mail: As one of the most time-tested methods of outreach, direct mail is a great way to communicate your most important information, including the date of an upcoming event, your text-to-give number, or fundraising updates. with giving programs will match donations at a 1:1 ratio? John founded Snowball in 2011.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Your constituents now expect to receive relevant and interesting information in every email. Call-to-Action Link Testing.

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ASU Lodestar Center Blog: Can You Teach a Watchdog New Tricks?

ASU Lodestar Center

Disclaimer Wednesday, May 4, 2011 Can You Teach a Watchdog New Tricks? News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.”

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.”

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22 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.”

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8 Research-Backed Ways To Improve Marketing For Nonprofits

Nonprofits Source

The constant pressure to create engaging content to reach members can test even the most seasoned of professionals. Back in 2011, Google Panda was released with one purpose in mind. But, 79% of consumers feel brands deliver irrelevant information, thus missing out on growth potential. Marketing can feel like an uphill battle.