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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. 2011 Internet and Multichannel Giving.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Such messages are able to reach large audiences, present powerful story-telling as only multi-media can, and provide the means for instant giving. Taking a strictly intuitive position on online giving can actually be harmful to nonprofits overall fundraising efforts. The Importance of Moving Donors Offline.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

It gives your audience a voice, agency, and the all-important opportunity to ask questions. and in 2011 won a $1 million prize! When the humans are relaxing, live chat is offline. But when the humans are watching the kids play soccer or having dinner, live chat is offline.

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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. 2) Tie Offline Contact Directly to Online Gifts.

Technique 201
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2011 Online Giving Grows 13%! Are You Prepared to Get Your Share?

Tech Soup

Blackbaud recently released its 2011 Online Giving report. In it you'll see findings from The Blackbaud Index of Online Giving along with additional multi-year giving data to provide the most. comprehensive analysis of online giving trends in the nonprofit sector. online and offline data representing $5.1

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5 Good Nonprofit Infographics

sgEngage

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? A lot of good information about how donors research their giving to nonprofits.

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Want to Boost New Donor Acquisition Online? Try Speed-Dating, Not Dinner and A Movie

Connection Cafe

There is no perfect answer, but we all know there are two basic ways to raise more money: Ask your existing donors to give more. Since donors everywhere are still a bit skeptical about the state of the economy, asking all of them to give substantially more may be a tough row to hoe. Find new donors (while keeping the ones you have).

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