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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Download the full Multichannel Fundraising Report. Online donor solicitations are powerful. The allure to both nonprofits and potential donors is obvious. The Surprising Truth About Online Donors. The Importance of Moving Donors Offline. Download Now!

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is a recurring theme from previous studies.

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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

Download the full Multichannel Fundraising Report. Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. The downside is that online donors are often one-hit wonders. Unless you can convert them to offline (that’s right, OFFLINE) giving channels.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Online donor solicitations are powerful. Such messages are able to reach large audiences, present …

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Major Gifts and a $260,000 Online Donation

NetWits

In fact, Blackbaud’s 2011 Online Giving Report , noted that the largest online gift in 2011 was $260,000 ! The report further noted, “87% of the nonprofits in this analysis had at least one online gift of $1,000 or more during 2011.”. . — Larger and larger gifts are being given online. Two Questions for You.

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Multichannel Fundraising: Magic or Myth?

NetWits

So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 million donors and more than $1.16 The report, which covers 15.6 million donors and more than $1.16 Register today!

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