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How to Use Data to Improve Prospect Identification

sgEngage

The top 1% of donor households’ share of overall revenue has grown from 37% to 45% since 2011. The science of fundraising is built on valuable constituent data that can help your organization steer resources toward high-potential opportunities and cultivation efforts. How do top fundraisers identify major prospects early on?

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Great reads from around the web on January 24th

Amy Sample Ward

" 2011 NTEN Champions Fundraising Campaign by the Numbers | NTEN – "The funny thing about being the Nonprofit Technology Network is that it can be really hard to practice what we preach. Donating products to charities helps corporate bottom lines, reduces waste in landfills, and provides relief for people in need.

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10 TeamRaiser and Online Marketing Tips for 2011

Connection Cafe

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Think relationships.

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Fair Use Victory Advances a Future of Accessibility for All

Beneblog: Technology Meets Society

This is an immense victory for fair use as the basis of a balanced intellectual property system, and we, at Benetech, are delighted by it and by its tremendous positive implications for the public interest. In September 2011, the Authors Guild sued the HathiTrust, alleging massive copyright violations.

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2011 NTC Preview: A Scientist in Your Communications Department: Segmenting Messages, Customizing Content and Delivering Results

NTEN

Gift information helps you understand how frequently they donate or what specific projects they support. You may have an existing special occasion donation program, but you haven't figured out how to publicize it. Donors like to know that their individual efforts are making a difference. Use this information creatively.

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ASU Lodestar Center Blog: Better Together: Collaboration and.

ASU Lodestar Center

Disclaimer Tuesday, April 19, 2011 Better Together: Collaboration and Nonprofit Networking posted by Jessica Sadoway , Nonprofit and Social Media Blogger Just last Friday, The Collaboration Prize announced its third annual winner (congratulations to the Adoption Coalition of Texas !). Two heads are better than one, right? How about three?

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Meet with your finance committee now: Lessons from the Great Recession’s impact on charitable giving amidst current market shocks

ASU Lodestar Center

I’ll keep this simple, as many of us have a lot on our minds as we experience the world grappling with a public health crisis. And, despite slight upticks in 2010 and 2011 in giving, they were still well below pre-GFC levels. Illustration by Jocelyn Ruiz. percent in 2009. and México.

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