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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it's a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer.

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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it’s a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer.

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Video Can Help Boost Donations in End-Of-The-Year Fundraising

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: I’m planning a year-end campaign for one of my favorite charities and wanted some good tips on incorporating video. Video Can Help Boost Donations in End-Of-The-Year Fundraising by Michael Hoffman. Video Can Help Boost Donations in End-Of-The-Year Fundraising by Michael Hoffman. How big is video online?

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Are Memes Really Just Slacktivism?

Care2

Many thought the meme was connected to raising breast cancer awareness, but that was not the intention behind it. Forward this to all the girls online” By 2011 the meme evolved a couple of times. The point is to see how far we can spread breast cancer awareness … and make the men wonder what’s up :) ".

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. For example, if you know I’m interested in lung cancer issues, send me a lung cancer project or research to fund.

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Right now in digital charity

Connection Cafe

According to the 2011 Millennial Donors survey, 65% of people surveyed want to find guides on charity websites on how their support could make a difference and 52% want to learn about volunteer opportunities. Twitter was just a channel to mobilise people to give up their time to create real offline fundraising events.

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400 More Email Subject Lines from End of Year Fundraising

Connection Cafe

Be sure to give the 2013 , 2012 , and 2011 reviews a look too. And the best way to find the right number is to test. Last day to give – FWD: Nothing can prepare you for cancer. Happy New Year from Wills Eye Hospital – 2014 Year in Review Video. Special interview: How we’re using viruses to stop cancer.

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