How to Use Data to Improve Prospect Identification
sgEngage
SEPTEMBER 26, 2022
Understanding Benchmark Data. The broadest industry benchmarking data is a good place to start. The top 1% of donor households’ share of overall revenue has grown from 37% to 45% since 2011. It provides an overarching view of the state of fundraising in recent years. How do top fundraisers identify major prospects early on?
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