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How to Use Data to Improve Prospect Identification

sgEngage

Understanding Benchmark Data. The broadest industry benchmarking data is a good place to start. The top 1% of donor households’ share of overall revenue has grown from 37% to 45% since 2011. It provides an overarching view of the state of fundraising in recent years. How do top fundraisers identify major prospects early on?

Data 68
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Great reads from around the web on January 24th

Amy Sample Ward

" 2011 NTEN Champions Fundraising Campaign by the Numbers | NTEN – "The funny thing about being the Nonprofit Technology Network is that it can be really hard to practice what we preach. One of the things we wished for as we navigated the campaign: benchmarks. " Is email going out with 2011?

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Measuring Impact: Feature Article from the Latest Issue of NTEN:Change

Amy Sample Ward

[Note: The following is an excerpt of an article in the December 2011 issue of NTEN:Change. Databases - Nonprofits can use these tools to track data in real time and report on results. Internally they can assist in managing performance at the departmental or affiliate-level using dashboards and benchmark progress over time.

Measure 143
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10 TeamRaiser and Online Marketing Tips for 2011

Connection Cafe

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Think in segments.

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Want to improve your fundraising results? Fire on all cylinders!

Care2

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. This may mean enhancing cross-department communication and dealing with database integration issues. 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report by Steve MacLaughlin. Get one now.

Results 68
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Maximizing Your Data, Minimizing Your Time

NTEN

According to the 2011 Nonprofit Social Networking Benchmark Report , nine out of 10 nonprofits have a standard Facebook page. How is this information funneled into a database outside of your standard Facebook page? Having a centralized database used by all areas of your nonprofit is essential. The answer: zero.

Data 56
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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Database Manager. The book suggests that the most effective method is to have a dedicated digital team that is a spread across different departments. This is called the hybrid model – although it has to be silo free for it work. Internet Director. Web Producer. Online Campaigner. Social and Mobile Staff.