Amy Sample Ward

JUNE 13, 2011

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone.

Web 114

Web Norway Russia Mexico 114

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

This is a terrific presentation from Lee Raine from the Pew Internet and American Life Project that looks at the issue being “hyperconnected” or “over connected” to the web, mobile technologies and social media. It is the same title of Raine’s recent book. What will the future 2020 be like?

Network 110

Network Work System Teen 110

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. We need to work in both channels to make the ask.

Donor 58

Donor Offline Mail Channel 58

Care2

SEPTEMBER 2, 2011

If you haven’t started, it may be time for your organization to pay special attention to how online and offline work as complimentary fundraising channels, rather than competing initiatives, so you can improve overall giving through multichannel marketing. coordinated, thoughtful multichannel marketing is still pretty rare.

Offline 73

Offline Blended Mail Channel 73

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Internet Director. Web Producer.

Campaign 97

Campaign Online Chapter Model 97

NetWits

OCTOBER 4, 2011

Because Internet usage continues to skyrocket. They key to raising more money is to figure out how to utilize offline and online channels together. When you do them both well you have an opportunity to increase overall giving per donor by up to 3X that of a single channel donor. Are you searching for ways to raise more money?

Offline 279

Offline Results Fundraising Blackbaud 279

sgEngage

MARCH 18, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 NTEN Nonprofit Technology Conference – Day 2 Posted by Steve MacLaughlin on March 18th, 2011 Day 2 of NTEN’s Nonprofit Technology Conference ( #NTC ) in Washington, DC is when things really kick into high gear.

NTEN 72

NTEN Conference Technology Blackbaud 72

sgEngage

MARCH 17, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 NTEN Nonprofit Technology Conference – Day 1 Posted by Steve MacLaughlin on March 17th, 2011 NTEN’s Nonprofit Technology Conference ( #NTC ) is in Washington, DC and it’s sold out once again.

NTEN 48

NTEN Conference Technology Blackbaud 48

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Offline 275

Offline Donor Online Aggregator 275

NetWits

MAY 30, 2012

So what’s the harm in dropping a channel? Here are few key insights about multichannel givers from our 2011 Multichannel Fundraising Report. They don’t naturally flow to another channel, despite their tech savvy tendencies, nor do they stick with a cause simply because gave a donation once. Oh, if only it were that simple.

Online 234

Online Fundraising Offline Mail 234

sgEngage

MAY 10, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 25 Largest Online Fundraising Nonprofits in 2010 Posted by Steve MacLaughlin on May 10th, 2011 The Chronicle of Philanthropy is not only a great publication, but they also publish some excellent research about online fundraising trends.

Online 111

Online Fundraising Blackbaud Chile 111

Tech Soup

FEBRUARY 14, 2012

Because Internet usage continues to skyrocket. They key to raising more money is to figure out how to utilize offline and online channels together. When you do them both well you have an opportunity to increase overall giving per donor by up to 3 times that of a single channel donor. Data storage and hardware is cheap.

Offline 67

Offline Results Fundraising Time 67

sgEngage

DECEMBER 1, 2010

33% of online donors will switch channels to become offline donors. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong. Compare that to just 3% of offline donors who switch to online giving.

Trend 78

Trend Online Giving Offline 78

sgEngage

DECEMBER 27, 2011

Compare that to the $290 billion in total fundraising in the United States according to Giving USA 2011. Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. million online in a single day during the 2011 North Texas Giving Day.

Raise 87

Raise Money Online Giving 87

sgEngage

MARCH 15, 2011

for the 3 months ending January 2011 as compared to the same period in 2010. for the 3 months ending January 2011 as compared to the same period in 2010. Online giving in response to Haiti was higher than all previous disasters and demonstrates that the Internet is a first response channel of choice for donors.

Blackbaud 62

Blackbaud Disaster Haiti Giving 62

NetWits

APRIL 11, 2012

According to a report by the Pew Internet & American Life Project nearly half (46%) of U.S. adults use smart phones as of February 2012, up 11% from May 2011 and 10% said that their phone was their primary means of getting online. 2) Mobile (as expected) is On the Rise. 3) Websites Still Matter (A lot). > [link].

Technology 245

Technology Game NTC San Francisco 245

sgEngage

NOVEMBER 30, 2010

Btartus123 there is a Internet TV Channel being developed called www.planetchannel.com which gives Non-Profits worldwide the ability to add a video and create more online exposure for their Org. ford Thanks, Steve. I just read about the launch and this gave it a viewpoint beyond those who created it.

Trend 81

Trend New York Blackbaud Argentina 81

sgEngage

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

JANUARY 12, 2011

Posted by Steve MacLaughlin on January 12th, 2011 One year ago a devastating 7.0 Do you have offline and well as online channels ready to go? All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? Do you have email templates ready to go?

Haiti 63

Haiti Trend Difference Blackbaud 63

sgEngage

DECEMBER 10, 2010

If there's anyone I know who has passionately argued for multi-channel fundraising strategies, it's the guy who writes this blog. Mobile is going to be a huge channel. If you think mobile donations are a waste of time, then, five or ten years ago, you probably felt the same way about web donations.

Trend 75

Trend Nonprofit Blackbaud Aggregator 75

sgEngage

NOVEMBER 10, 2010

Actually, it’s single channel communication that’s dead. Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# Donors flip channels. This was true even before Al Gore invented the Internet. Is it easy? Is it consistent?

Mail 79

Mail Trend Offline Blackbaud 79