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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. Using a horizontal logo for your avatar. Unfortunately, many nonprofits upload horizontal logos to serve as their avatars, resulting in the obvious cropping of the images.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Add your nonprofit under “Employment.”

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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

We are planning to launch a mobile version of our website in 2011. Our official launch of text-to-donate will be January 3, 2011 at another Los Angeles Kings hockey game. What is on your To Do List for 2011? (1) 1) I would like to use QR codes at many of our 2011 events. (2) 5) Launch a mobile version of www.pancan.org.

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Your supporters also want to see what your staff and working space look like – the human beings behind the avatar, if you will. In 2011 I had gotten in the very bad habit of listening to (mostly) CNN in the background while working… all day long. I didn’t even really grasp it and it’s potential until mid-2011.

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HOW TO: Get Your Nonprofit Started on Pinterest

Nonprofit Tech for Good

When Mashable first started buzzing about Pinterest in December 2011, I took a quick look at the site and thought to myself, “Shopping, crafters, and foodies. Not relevant to the vast majority of nonprofits and (whew!) not another site I need to pay attention to.”

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Related Links: 11 New Year’s Resolutions for Nonprofit Social Media Managers for 2011. and training (HTML, photo-editing, social and mobile media best practices ).

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HOW TO: Get Your Nonprofit Started on Snapchat

Nonprofit Tech for Good

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. To gain new Snapchat Friends, you can use your new Snapcode as an avatar on social networks (rotate one week and one week off).

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