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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. Using a horizontal logo for your avatar. Unfortunately, many nonprofits upload horizontal logos to serve as their avatars, resulting in the obvious cropping of the images.

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. Your supporters also want to see what your staff and working space look like – the human beings behind the avatar, if you will.

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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

Another part of my position is coaching the volunteers to embrace social media and use it to mobilize their volunteer base and communicate our message in their communities. Are you currently investing resources in mobile marketing i.e, a mobile website, texting, mobile Apps, text-to-give, etc.? Please summarize your ROI.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Add the Google +1 button to your desktop website, mobile website, and blog.

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HOW TO: Get Your Nonprofit Started on Snapchat

Nonprofit Tech for Good

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. Snapchat’s navigation and design is tailored for Gen Z – the mobile-first and mobile-only generation, but Millennials and Gen Xers are also becoming more active on Snapchat.

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HOW TO: Get Your Nonprofit Started on Pinterest

Nonprofit Tech for Good

When Mashable first started buzzing about Pinterest in December 2011, I took a quick look at the site and thought to myself, “Shopping, crafters, and foodies. Go mobile with Pinterest. Related Links: Social Media and Mobile Technology Webinars for Nonprofits. Not relevant to the vast majority of nonprofits and (whew!)

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), and training (HTML, photo-editing, social and mobile media best practices ). Related Links: 11 New Year’s Resolutions for Nonprofit Social Media Managers for 2011.