Nonprofit Tech for Good

JUNE 8, 2011

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Oh yeah, PLEASE make a donation!

Social Media 277

Social Media Avatar Media Ratio 277

Nonprofit Tech for Good

NOVEMBER 21, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I track the ROI a few ways. (1) Summary of ROI. We are planning to launch a mobile version of our website in 2011. What is on your To Do List for 2011? (1) We have over 70 affiliates in the U.S.

Cancer 217

Cancer Social Media Los Angeles Action 217

Nonprofit Tech for Good

JANUARY 8, 2012

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Add your nonprofit under “Employment.”

Google 209

Google Practice gMail Avatar 209

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), 10) Track the growth and ROI of your online communities. I am firm believer in the math of the social media – as your communities grow, so does your ROI.

Social Media 237

Social Media Management Media Social 237

Nonprofit Tech for Good

JANUARY 3, 2012

Your supporters also want to see what your staff and working space look like – the human beings behind the avatar, if you will. One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. Learn basic HTML.

Social Media 240

Social Media Media Management Social 240

Nonprofit Tech for Good

JANUARY 16, 2012

When Mashable first started buzzing about Pinterest in December 2011, I took a quick look at the site and thought to myself, “Shopping, crafters, and foodies. Be sure to add a description with a link to increase your return on investment (ROI)/traffic from using Pinterest. not another site I need to pay attention to.”

Profile 249

Profile Nonprofit Twitter Social Network 249

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2007

By the end of 2011, 80 percent of active Internet users (and Fortune 500. Ah, but what about ROI? Second Law: Behind every avatar is a real person Third Law: Be relevant and add value. Hat tip to Jay Moonah for the pointer to this Gartner article about virtual worlds. enterprises) will have a ??? second life, ???

Gartner 50

Gartner Law Virtual Second Life 50