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Goodbye Consulting, Hello Museum of Art & History!

Museum 2.0

As of May 2, I will be the executive director of the Museum of Art & History at McPherson Center in Santa Cruz, CA (here's the press release ). Because of the increased workload I expect in the months to come, as well as the likely possibility that we will start a Museum of Art & History blog, I'm lowering my Museum 2.0

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Which New Audiences? A Great Washington Post Article and its Implications about Age, Income, and Race

Museum 2.0

One that has found remarkable success is California’s Santa Cruz Museum of Art & History. Executive Director Nina Simon, who was hired in 2011, says that in the years following the global financial crisis, the facility was struggling. “At What does this list have in common? This is both an issue of practice and of media coverage.

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How We Doubled Attendance in a Year: One More Post about How Events Changed Our Attendance

Museum 2.0

But we've just compiled all our attendance data for the past year at the Santa Cruz Museum of Art & History (our fiscal year ends on June 30), and several people have written to me asking for the numbers behind our turnaround. The busiest day in both 2011 and 2012 is our longtime community program, Free First Friday.

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Quick Hit: Upcoming Opportunities in Santa Cruz

Museum 2.0

The weather is hopefully the least of the reasons you should want to come work with us here at the Santa Cruz Museum of Art & History. Participatory Performing Artist-in-Residence program. Museum of Art and History Quick Hits' It''s the typical temperature here all spring, summer, and fall. It''s pretty freaking beautiful.

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Guest Post: Community and Civic Engagement in Museum Programs

Museum 2.0

Stacey Marie Garcia came to the MAH first as a graduate intern in the summer of 2011. To apply the results of my analysis to produce a community-driven program design specifically for implementation at the Santa Cruz Museum of Art & History (the MAH). You can download and read the full version of my thesis here.

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Psst. Want an Internship?

Museum 2.0

It's my second week as the Executive Director at The Museum of Art & History in Santa Cruz, CA, and boy is my everything tired. I'm also making the 2011-2012 budget, getting to know our terrific staff and volunteers, and starting up a few small participatory projects to launch us into being a more community-driven institution.

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Memo from the Revolution: Six Things I've Learned from our Institutional Transformation

Museum 2.0

Over the past two years, the Santa Cruz Museum of Art & History has undergone a significant transformation of program, audience, and resources. When I came to the museum in May of 2011, we were on the brink of closure financially. You want to have an artist collective sleepover at the museum? Sounds great.

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