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Top 4 Online Fundraising Tactics Your Nonprofit Can’t Live Without

NetWits

The largest online gift received in 2011 was $260,000 – more than two-and-a-half times 2010′s largest gift. Since 2010 was an abnormal year for online giving - due to the wave of offerings for Haiti’s earthquake relief - many organizations received a gift that year, but never heard back from the donor.

Online 230
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Citizen Tech: Social Media in Disaster Response

Amy Sample Ward

I’m joining a panel to talk about the response for support after the Haiti earthquakes last year. On the morning of July 7th, a page was created for the events taking place in central London and as both television news and personal witnesses revealed more information the page content grew – by the minute. Examples from Haiti.

Disaster 206
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Cause Camp: From Humble Roots to Must-Attend Conference

NonProfit Hub

After that, similar events called Brand Camp were held on and off annually through 2009. These were typically half-day events that covered various marketing concepts like what “Marketing 101” started. In 2010, the event had a transformation. Fifteen sponsors (both cash and in-kind) made the event possible.

Causes 74
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7 Secrets to Increasing Online Fundraising Results and Wowing Donors

NetWits

While it does not yet amount to the bulk of fundraising for most nonprofits, online giving grew by 13 percent from 2010 to 2011. The only vertical experiencing a decline from 2010 to 2011 was International Affairs organizations. Search engines? Social media sites? Partner websites?

Results 230
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Text-to-Give Explained

The Modern Nonprofit

The “Text HAITI to 90999” campaign that the American Red Cross used to solicit donations for Haiti earthquake relief in 2010 is a popular example of this method. Text-to-Give first came out when our smartphones weren’t as smart, so this was the available method for taking donations by mobile phone at the time.

Giving 52
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Text-to-Give Explained

The Modern Nonprofit

The “Text HAITI to 90999” campaign that the American Red Cross used to solicit donations for Haiti earthquake relief in 2010 is a popular example of this method. Text-to-Give first came out when our smartphones weren’t as smart, so this was the available method for taking donations by mobile phone at the time.

Giving 52
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Cause Camp: From Humble Roots to Must-Attend Conference

NonProfit Hub

After that, similar events called Brand Camp were held on and off annually through 2009. These were typically half-day events that covered various marketing concepts like what “Marketing 101” started. In 2010, the event had a transformation. Fifteen sponsors (both cash and in-kind) made the event possible.

Causes 36