HOW TO: Engage 5 Generations of Donors and Supporters
Nonprofit Tech for Good
MARCH 25, 2014
The millennial generation consists of 76 million Americans who are tech savvy, well-informed, and results-driven. Eighty-three percent of millennials ages 18–29 use social networking sites on a regular basis as do 73 percent of teens. In 2012, 58 percent of boomers donated online compared to 44 percent in 2010.
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