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Great reads from around the web on October 25th

Amy Sample Ward

Women Give 2010 is the first report to compare philanthropic giving between men and women across all income levels based on a nationally representative sample. It uses data from the Center on Philanthropy Panel Study (COPPS), the nation’s largest study that tracks giving patterns among the same households over time."

Web 175
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5 Good Nonprofit Infographics

sgEngage

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Read the entire report to learn more about global trends.

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Revenue, Retention and Reactivation: Findings from the 2011 Index of Higher Education Fundraising Report

NetWits

Yesterday, Blackbaud released their 2011 Higher Education Fundraising Performance Report that gleaned some pretty positive trends in the Higher Education space. We are seeing that programs and alumni giving have both grown from 2010 and that loyal donors are continuing to give, and giving more.

Education 189
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Hype vs. Reality: What digital channels are the most effective in 2010?

Care2

Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. So given I had access to a large pool of data for a large global multi-channel campaign I was involved with over the summer of 2010, I decided to try and provide the evidence for the value of each channel.

Hype 64
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Is Privacy for Everyone (Including Donors) Dead?

Bloomerang

Such was the sentiment in 2010 of tech CEOs such as Facebook’s Mark Zuckerberg, Google’s Eric Schmidt, and Sun Microsystem’s Scott McNealy. As a fundraiser, I understand all of these matters impact nonprofits, and the trend is leaning—hard—toward privacy and donor data protection. . 21 st Century Data Breaches.

Donor 138
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How can nonprofits leverage digital technology to increase giving?

ASU Lodestar Center

Social media and online giving both increased six percent between 2010 and 2018. Nonprofits benefit from data collection to sort and track donors and personalize messaging. Nonprofits should use data collected to their advantage to send targeted appeals and communications. On the other hand, direct mail decreased by 26 percent.

Digital 52
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Telling the story in a new way: Should arts leaders use impact evaluation?

ASU Lodestar Center

Armed with such data describing the value of the arts for its participants, arts leaders can change the perception that art is merely a luxury to show that, instead, it is a vital necessity to human beings. With such evaluation data, arts leaders can promulgate the value of the organization’s art to all stakeholders. 3-4, Ppg 223-233.