Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)
NTEN
MAY 5, 2011
Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships. Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention, and gift levels. Declutter your site.
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