2010 Blogger Facilitation Phase 
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 13, 2011
The “ Valid Metrics Framework “ looks at communications in three phases with each having specific metrics. The story is shared via an intermediary – journalists, bloggers, or influencers: Metrics reflecting the sharing of the message with the target audience.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 23, 2011
That is where the Blue Key Champion strategy came in; to bring on board US-based bloggers who are active online, and cause-passionate, to help spread the word and, hopefully, get more keys ordered. The Google Analytics chart looks at web traffic and trends between May 9 and June 20; the first phase of the campaign. Why important?
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