How Standardize Your Nonprofit’s Social Media Measurement: Use This Grid
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 13, 2011
The story is shared via an intermediary – journalists, bloggers, or influencers: Metrics reflecting the sharing of the message with the target audience. 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.
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