NTEN

JANUARY 11, 2010

You probably already know that Google Grants gives qualified nonprofits free advertising in the form of Google Adwords, those little ads that appear on the right side of Google search results. On its surface, Google AdWords is a simple system. Learning How to Use Your Google Grant (01/21/2010). Or should you. >

Adwords 69

Adwords Google Grant Beginner 69

NetWits

FEBRUARY 2, 2011

First, use the Google AdWords keyword research tool to do some analysis for words and phrases you’d like to rank highly for in search results. At Blackbaud we saw our non-profit customers send over 1 Billion emails in 2010. Do you need volunteers? Do you create educational material? Do you put on local activities? Staggering.

email 246

email Social Social Media Search 246

Connection Cafe

OCTOBER 16, 2013

If you have extra budget, consider search engine marketing or paid search, such as Google Adwords, to secure a prominent spot on search results for your year-end giving campaign. Thank them again for their donation in 2010, and ask if they could give again this year. Make Every Email Count. Recent donors? Last year’s donors?

Campaign 36

Campaign Websites Social Media Search 36

Care2

FEBRUARY 3, 2009

$10,000 worth of free advertising each month through Google’s AdWords program ? Google AdWords charges are calculated on a cost-per-click basis. But a few months later, we were seeing our AdWords click-through rates of 600 per day. February 19, 2010 | Grace Copyright © 2008, Care2.com It was free , after all.

Google 37

Google Grant Social Media Adwords 37

NTEN

JANUARY 27, 2010

Come to our session at the 2010 Nonprofit Technology Conference to hear the rest! Google AdWords has a great free tool for assessing the search frequency of your keywords. For more ideas on how to increase your organizations communication capacity, join our session at the 2010 Nonprofit Technology Conference ! Jargon anyone.?

Communication 90

Communication Organization Press Newsletter 90

NTEN

JANUARY 27, 2010

Come to our session at the 2010 Nonprofit Technology Conference to hear the rest! Google AdWords has a great free tool for assessing the search frequency of your keywords. For more ideas on how to increase your organizations communication capacity, join our session at the 2010 Nonprofit Technology Conference ! Jargon anyone.?

Communication 65

Communication Organization Press Newsletter 65

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2011

The “ Vote NO on 8 ” campaign sought to defeat a November 2010 ballot proposition that would have led to larger K-12 class sizes in Florida public schools. In an odd moment of serendipity, I found this post from e-politics that included a case study on how Facebook ads defeated a Florida Ballot Initiative.

Experiment 93

Experiment Florida Case Study Adwords 93