Remove 2009 Remove Mail Remove Offline Remove Organization
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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Meanwhile, unsubscribe rates held steady from 2009 to 2010. International organizations once again stood out for their low newsletter click-through rates. View more presentations from Amy Sample Ward. Highlights.

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The State of Online Fundraising

NTEN

The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. One could argue that offline might actually cannibalize online giving.

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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Is Direct Mail Dying or Dead?

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Top 5 Lessons Learned in 2009: Multi-Channel Engagement

Connection Cafe

I’m connected in different ways to numerous nonprofit organizations. From my interactions with them over the years, I became aware of how these organizations could engage me more effectively so that I feel even more committed to supporting their cause. Top 5 Lessons Learned in 2009: Multi-Channel Engagement.

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The End of the Beginning of Online Giving

Connection Cafe

We are 20 years into this online giving adventure and there is still a tremendous amount of up-side for nonprofit organizations. Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. This online versus offline wall is mostly in our own heads. of total sales.

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Membership Renewals Take a Dive

Care2

As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives. Check out these Stats: In 2009, 31% of associations reported that membership renewal rates decreased in the previous year.

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What 1.9 Million Donors Can Tell Us About Fundraising on the Web: A Cliff Notes Tour of The Online Giving Study

NTEN

million gifts 1.879 million unique donors 66,470 different nonprofits Seven-year time span (2003-2009) Donations from a wide range of nonprofit sizes and types About the Study The purpose of this data mining wasn’t to create another study about the rapid growth of online giving (though it is skyrocketing). We looked at: 3.6

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