What do web stats mean, anyway?
Zen and the Art of Nonprofit Technology
SEPTEMBER 17, 2007
As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch. I don’t want to start a race to the top of the Nonprofit 25 – where organizations start spending more time worrying about their position on that list, and less time feeding people.
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