See3

OCTOBER 25, 2007

The viewers/donors might look similar to what we see on Facebook causes but we will wait until we have some real data before speculating further. We all know that a newsletter sign-up or advocacy ask is an easier ask than a donation. Facebook has taught us that people will opt-in to support the cause far more than they will donate.

YouTube 40

YouTube Donation Darfur Google 40

Care2

JUNE 5, 2009

Websites like Facebook, MySpace and YouTube are among the top 10 most trafficked sites in the US. According to the just released 2009 eBenchmarks study by M&R Strategic Services and NTEN, most of the 32 groups featured in the study saw their online fundraising increase between 2007 and 2008. Who wants to do fund rising programs.

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Social Media Online Advocacy Media 47

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. LinkedIn, Facebook, MySpace).

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Demographics Social Media Advocacy Online 34

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. LinkedIn, Facebook, MySpace).

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

FEBRUARY 7, 2009

60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0 February 5, 2009 | Emily I am not sure Id agree that CREATIVITY is so important. Conference to discuss the importance of incorporating Web 2.0

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Social Media Web Advocacy Media 31

Care2

MAY 22, 2009

60) Search « The ROI of Social Media | Main | Advocacy Online Launches in the US » Thursday May 21 2009 Earned Media: How to Stay Relevant and Track It Thursday, May 21, 2009 at 01:20PM | by Allyson Kapin “If you dont brand yourself, Google will brand you,” says branding expert Sherry Beck Paprocki.

Track 41

Track Social Media Media Advocacy 41

Care2

APRIL 14, 2009

Look at other platforms to create appropriate engagement such as YouTube with a Video Response, on Facebook with a Note about the situation in an organization’s Fan Page or contact bloggers to attend a press conference and hear the facts from you. Right now its Twitter and Facebook; five or six years ago it was "viral Flash movies."

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

MAY 15, 2009

With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5

Social Media 34

Social Media Tools Online Advocacy 34

Care2

MAY 4, 2009

April 27 , 2009 10:30 AM - 12:00 PM 1. In this session, representatives from Causes (as in “on Facebook” and “on MySpace”), Capital One and Network for Good will present channels for raising money and awareness other than your website. April 27 , 2009 10:30 AM - 12:00 PM 3.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

NOVEMBER 15, 2007

Well, theoretically, if you believe MySpace is a place for donors , your presence there also reaches 64% of Facebook users, 65% of Bebo , and 69% of Hi5. Response: Trackback at Trackback on May 1, 2009 Trackback Reader Comments (2) This is total kismet. How is this valuable? All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

Well, theoretically, if you believe MySpace is a place for donors , your presence there also reaches 64% of Facebook users, 65% of Bebo , and 69% of Hi5. Response: Trackback at Trackback on May 1, 2009 Trackback Reader Comments (2) This is total kismet. How is this valuable? All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question. Facebook is another good example of this.

Social Media 31

Social Media Local Advocacy Media 31

Care2

JULY 26, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? 60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It?

Social Network 74

Social Network ROI Social Media Network 74

Care2

MAY 29, 2009

Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? Friday, May 29, 2009 at 09:41AM | by Allyson Kapin In the next five years, money spent annually on direct mail will decline by as much as 40%, from $49.7 May 29, 2009 | Robert W. 60) Search « Is Direct Mail Dying or Dead?

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Mail Social Media Advocacy Online 34

Care2

JULY 17, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? 60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It?

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? 60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It?

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

JULY 2, 2009

60) Search « The Web’s Influence on Affluence | Main | Fundraising Dips In First Quarter Of 2009 » Monday Jun 29 2009 Top 8 Social Media Tracking Tools Monday, June 29, 2009 at 10:07PM | by Allyson Kapin Social media! I seriously think it’s "the" buzz word of 2009. Thanks for the new links to look at.

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Social Media Track Media Tools 70

Care2

MAY 27, 2009

Main | Earned Media: How to Stay Relevant and Track It » Wednesday May 27 2009 The ROI of Social Media Wednesday, May 27, 2009 at 10:39AM | by Heather Holdridge Social media is a hot topic these days. May 27, 2009 | Beth Kanter Great post here - thank you! 60) Search « Is Direct Mail Really Headed for the Exit?

Social Media 59

Social Media ROI Media Social 59

Care2

FEBRUARY 3, 2009

Main | Friday Webinar: Best Practices for Email List-growth and Fundraising » Wednesday Jan 21 2009 Everything You Wanted to Know About Online Fundraising in a Bad Economy Wednesday, January 21, 2009 at 10:06AM | by Allyson Kapin Lets be frank, daily doom and gloom reports about the economy are scary. more feasible.

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Social Media Online Fundraising Advocacy 34

Care2

JUNE 1, 2009

» Sunday May 31 2009 Is Direct Mail Dying or Dead? Sunday, May 31, 2009 at 02:22PM | by Mal Warwick My, my. I love my 800 friends on Facebook. Sue Anne Reed Communications Manager EMQ FamiliesFirst sreed@emqff.org May 31, 2009 | Sue Anne Reed I think I would have to agree with Mel on this one. My 2 cents.

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Mail Social Media Online Advocacy 47

Care2

APRIL 21, 2008

Could you do something similar in other social networks like Facebook? I cannot see why this can not be replicated at Facebook, we might try it some day if no one beats us to it. Stuart seo ppc and it jobs uk February 6, 2009 | Stuart Copyright © 2008, Care2.com Do you think it could be replicated?

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Avatar Life Online Social Media 42

Care2

APRIL 21, 2008

Could you do something similar in other social networks like Facebook? I cannot see why this can not be replicated at Facebook, we might try it some day if no one beats us to it. Stuart seo ppc and it jobs uk February 6, 2009 | Stuart Copyright © 2008, Care2.com Do you think it could be replicated?

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Avatar Life Campaign Social Media 37

Care2

MAY 4, 2009

Facebook As the fifth-most trafficked site in the United States, Facebook is a great social network for nonprofits to build a community and brand their campaigns. April 28, 2009 | Maureen Backman Thanks Allyson, this is a great focused list. The Twitter community likes to be engaged. Friend Feed is another option.

Social Media 76

Social Media Online Communication Media 76

Care2

APRIL 20, 2009

Try updating your Facebook status with this handy info: "92% of waiters and waitresses have no paid sick days? You probably know the list of campaigners April 20, 2009 | alex Great analysis! April 20, 2009 | Garth Moore Copyright © 2008, Care2.com “P.S. Tell Congress to fix this!" All rights reserved.

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Action Social Media Online Advocacy 28