Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Post a comment and let us know what you think.

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Post a comment and let us know what you think.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

MARCH 4, 2009

Here’s a list of 10 best practices you can follow when working on your site content. For example, use “Donate” or “Contribute” but not both (Donate is probably preferable in that instance). February 26, 2009 | Gayle Thorsen Allyson, Great overview of web content best practices.

Social Media 38

Social Media Content Practice Web 38

Care2

MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question. Facebook is another good example of this.

Social Media 31

Social Media Local Advocacy Media 31

Care2

MARCH 26, 2009

60) Search « SXSW Panels Offer Key Advice to Nonprofits | Main | GuideStar Study Says Nonprofits Need to be Transparent » Wednesday Mar 25 2009 Convio Releases Nonprofit Online Marketing Benchmarks Study Wednesday, March 25, 2009 at 10:02PM | by Allyson Kapin Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

FEBRUARY 7, 2009

Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. For example, NWLC’s website is undergoing a redesign, but right now, our site isn’t very well optimized for search engines.

Google 31

Google Grant Adwords Social Media 31

Care2

MAY 15, 2009

Depending on your goals and your work, you may want to use a constituent management tool that is really good at tracking actions and activists, but not as good at other things. Or, you may need to get one that can work for many kinds of groups. They were active and dedicated to making it work and raised 90,000+ friends.

Social Media 34

Social Media Tools Online Advocacy 34

See3

OCTOBER 25, 2007

Here’s an example in the channel page: 24 Hours for Darfur Channel Here’s an example on the standard video page: 24 Hours for Darfur standard view If you are a 501(c)3 it’s a no-brainer to sign up. What we don’t know yet is whether it will work. Can anyone help me.

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

Here’s an example in the channel page: 24 Hours for Darfur Channel Here’s an example on the standard video page: 24 Hours for Darfur standard view If you are a 501(c)3 it’s a no-brainer to sign up. What we don’t know yet is whether it will work. Can anyone help me.

YouTube 40

YouTube Donation Darfur Google 40

Care2

JULY 26, 2007

It works sort of like an online mortgage calculator. Coming soon - Im working on an overall online ROI assessment calculator. Im working on the other analyses, too! It takes a lot of work to build a quality audience. Need some metrics guidelines? link] or [link] if you want to tweet it. (Ha! The irony). Im honored!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

It works sort of like an online mortgage calculator. Coming soon - Im working on an overall online ROI assessment calculator. Im working on the other analyses, too! It takes a lot of work to build a quality audience. Need some metrics guidelines? link] or [link] if you want to tweet it. (Ha! The irony). Im honored!

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

It works sort of like an online mortgage calculator. Coming soon - Im working on an overall online ROI assessment calculator. Im working on the other analyses, too! It takes a lot of work to build a quality audience. Need some metrics guidelines? link] or [link] if you want to tweet it. (Ha! The irony). Im honored!

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

AUGUST 16, 2008

The first thing I suggest is to be genuine -- interview people who are affected by the work your organization does, record actions you are taking to solve problems in your community, ask YouTube users to sound off on why your issues are important. There are some great examples of nonprofits that are doing an excellent job with online video.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

The first thing I suggest is to be genuine -- interview people who are affected by the work your organization does, record actions you are taking to solve problems in your community, ask YouTube users to sound off on why your issues are important. There are some great examples of nonprofits that are doing an excellent job with online video.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

FEBRUARY 3, 2009

60) Search « Nonprofit Resolutions That Will Make A Difference in 2009 | Main | On Frogloops Radar » Wednesday Jan 28 2009 The Joys of Google Grants, Part 1 Wednesday, January 28, 2009 at 10:51AM | by Robin Reed When the National Women’s Law Center first applied for a Google Grant ? Did It Work?

Google 37

Google Grant Social Media Adwords 37

Care2

FEBRUARY 3, 2009

Main | Friday Webinar: Best Practices for Email List-growth and Fundraising » Wednesday Jan 21 2009 Everything You Wanted to Know About Online Fundraising in a Bad Economy Wednesday, January 21, 2009 at 10:06AM | by Allyson Kapin Lets be frank, daily doom and gloom reports about the economy are scary. Plan for success.

Social Media 34

Social Media Online Fundraising Advocacy 34

Care2

JUNE 1, 2009

» Sunday May 31 2009 Is Direct Mail Dying or Dead? Sunday, May 31, 2009 at 02:22PM | by Mal Warwick My, my. Will it someday play a useful role in engaging nonprofit members or donors in the work of the causes they support? And that was for an organization with a budget in the hundreds of millions of dollars. My 2 cents.

Mail 47

Mail Social Media Online Advocacy 47

Care2

OCTOBER 22, 2008

While this isnt an issue for most organizations, if you run a campaign centered around Earth Day, for example, you cant see in real-time the effectiveness of your donation page and make midday adjustments to improve afternoon conversions. I have it running on my site and it seems to be working just fine so far. All rights reserved.

Analytics 38

Analytics Google Track Social Media 38

Non Profit Quarterly

AUGUST 3, 2022

The following is an excerpt from Work Without the Worker: Labour in the Age of Platform Capitalism (2021) by Phil Jones, reprinted with permission from Verso Books. 1 The worker remains unaware of what is taking place above them, just as they remain unaware of the purpose of their work. A drone hovers hornet-like above Sa?o

Work 66

Work Amazon Platform Los Angeles 66

Care2

MAY 4, 2009

Enewsletters Still Work Enewsletters are still a valuable form of communications for most organizations. Senator Claire McCaskill (D-MO) recently said that “Online tools help me stay connected and get feedback from the people I work for.” April 28, 2009 | Maureen Backman Thanks Allyson, this is a great focused list.

Social Media 76

Social Media Online Communication Media 76