Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
APRIL 16, 2008
We value the expertise of our colleagues and welcome any feedback or comments. Heres a summary of the lifetime value per email from different issue areas, based on a recent benchmark study and assuming the 50% of the emails on each list go inactive each year.* Well have it available for download, soon. How do you compare?
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