Ice Bucket Challenge: Can Other Nonprofits Reproduce It?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 26, 2014
2) Playing on Memes: The campaign took advantage of social media narcissism for a good cause. 3) Influencers: Pete Frates was one of the early “influencers” or what Allison Fine and called “Free Agents,” people who have large and passionate networks that they can leverage for a good cause.
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