Ice Bucket Challenge: Can Other Nonprofits Reproduce It?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 26, 2014
2) Playing on Memes: The campaign took advantage of social media narcissism for a good cause. I chronicled some of these back in 2008. It goes beyond what is known as “ newsjacking ,” to analyze public reaction and also have the agility to strike while the iron is hot. (2)
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