Making Stories Work for Your Org: What the Data Says
NTEN
MAY 3, 2011
For a national civil rights organization, we tested a "political" appeal — focused on the supporter's potential role in overturning a controversial law — against a version that told the story of a family affected by that law. You were part of a defining moment in the struggle for equality. We never backed down. We never gave up.
Let's personalize your content