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Social Media Marketing White Paper: Key Findings and Nonprofit Lessons

NTEN

I came across a great white paper about the use of social media by marketers. The good news here is that even as little as 1 to 5 hours per week in social media marketing, even if you're "new to all this stuff," will generate more exposure at least 65% of the time. You can download the whole report for free.

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How To: Put Technology to Use (October 2008)

NTEN

The Rapleaf Business blog also has some great advice on incorporating user generated content instead of working from scratch. Dow Jones, of all places, has a white paper on " Tracking the Influence of Conversations " (We imagine many of the conversations they've been hearing over the past month involve Chicken Little.).

professionals

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Your Tweet Can Leverage A 10 Cent Donation to Care March 2-5th

Beth's Blog: How Nonprofits Can Use Social Media

See this white paper by Susan Mernit for a detailed case study.). The first Tweet-a-thon took place in September, 2008. Here's how you can donate ten cents (or more) to the cause without spending a dime of your own money: Each A Powerful Noise Tweet must include the hash tag #apowerfulnoise to generate the donation.

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4 Steps to Implementing Your Social Change Strategy: A Case Study with SEFCU

Connection Cafe

Since 2008, SEFCU’s Community Support Program has helped more than seven million people within its branch footprint – which includes upstate New York’s Capital Region, Binghamton, Syracuse and Buffalo areas – through funding vital nonprofit organizations. with more than $3.7

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Museum Photo Policies Should Be as Open as Possible

Museum 2.0

A great shot of your institution, shared on Flickr, serves as a free piece of marketing that may generate ticket sales. At the conclusion of Jenkins' paper, the team claims: "So what is spreadable media good for? And even if visitors do take authoritative (noncommercial) shots, they are unlikely to reduce sales.

Museum 54
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Technology for Whom? Owning Our Platforms

Non Profit Quarterly

39 This is a tiny share of the U.S. economy, though the employee-owned business sector grows substantially when counting employee stock ownership plans (ESOPs), of which there were 6,482 in 2019, holding more than $1.6 trillion in assets. A Capital Conundrum.

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