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Social Media Marketing White Paper: Key Findings and Nonprofit Lessons

NTEN

I came across a great white paper about the use of social media by marketers. Here are some additional resources geared specifically to the nonprofit application of social media: NTEN eNews article: Developing a Social Media Plan: Lessons from 2008 Elections. You can download the whole report for free. Kudos to Michael A.

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How To: Put Technology to Use (October 2008)

NTEN

Dow Jones, of all places, has a white paper on " Tracking the Influence of Conversations " (We imagine many of the conversations they've been hearing over the past month involve Chicken Little.). Money earned is easy, but how do you figure if you're saving time and money?

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Platforms break open!

Zen and the Art of Nonprofit Technology

at 4:51 pm Brilliant write-up, Michelle — and thanks for being not only the author of the NTEN White Paper but also a fellow board member! at 7:33 am Idealware 03.16.10 at 8:50 pm { 2 comments… read them below or add one } 1 Katrin 10.15.07 Appreciating you! 2 Michael Hoffman 10.15.07 at 5:01 pm Michelle - Terrific piece.

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Your Tweet Can Leverage A 10 Cent Donation to Care March 2-5th

Beth's Blog: How Nonprofits Can Use Social Media

See this white paper by Susan Mernit for a detailed case study.). The first Tweet-a-thon took place in September, 2008. The event attracted a lot of attention because it was an example of integrating a live charity event with Twitter. (See We're now seeing the concept of a Twitter "Tweet-a-thon" evolve.

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4 Steps to Implementing Your Social Change Strategy: A Case Study with SEFCU

Connection Cafe

Since 2008, SEFCU’s Community Support Program has helped more than seven million people within its branch footprint – which includes upstate New York’s Capital Region, Binghamton, Syracuse and Buffalo areas – through funding vital nonprofit organizations. with more than $3.7

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Open Government: "Strategies and Tactics from the Playbook"

Forum One

NIH does this to allow teens a way to get credible information from a trusted third party - and NIH gets some great intelligence about what is on the minds of teens (eg in 2009 twice as many marijuana questions as in 2008.). See the white paper by Roger H Bernier of CDC on this. Drinking from the Firehose?

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NpTech Roundup: Grasshoppers and Ants - Social Fundraising Off Season

Beth's Blog: How Nonprofits Can Use Social Media

I suspect that the good folks at SeaChange are busy updated the 2008 the Procrastinators Guide To Year-End Fundraising. Rapid Donor Cultivation white paper from Common Knowledge. It probably isn't too early to start thinking about that busy year-end online fundraising season. More coverage in the blogosphere and beyond here.

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