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Charitable Giving in a down economy: Performance strategies for any market

Qgiv

Historical support shows that charitable response is swift in response to natural disasters, financial crises such as the Great Recession of 2008 – 2009 and the pandemic, as seen below: Revenue Trend: Human Services Benchmark. Source: One & All human services clients; excludes gifts of $10,000+. Follow the Leaders.

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Multi-Channel Approach is Key to Nonprofit Fundraising

Care2

million donors include: Online giving continues to grow rapidly even in the absence of major disasters, which fueled the growth of online giving for relief and animal welfare organizations in 2005-2006. When mail donors do give online, they tend to give higher average gifts. Direct Mail response rates continue to decline.

Channel 42
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Multi-Channel Fundraising is Key to Nonprofit Fundraising

Care2

million donors include: Online giving continues to grow rapidly even in the absence of major disasters, which fueled the growth of online giving for relief and animal welfare organizations in 2005-2006. When mail donors do give online, they tend to give higher average gifts. Direct Mail response rates continue to decline.

Channel 28
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Key Trends in Nonprofit Peer-to-Peer Fundraising

sgEngage

Team captains raise 33% of overall participant revenue, get larger gifts, and receive more gifts than other participant types. Team captains also help to lift the retention rates of their team members compared to individuals. Across the group, retained participants account for about 53% of the current year revenue.

Trend 72