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Charitable Giving in a down economy: Performance strategies for any market

Qgiv

Historical support shows that charitable response is swift in response to natural disasters, financial crises such as the Great Recession of 2008 – 2009 and the pandemic, as seen below: Revenue Trend: Human Services Benchmark. Source: One & All human services clients; excludes gifts of $10,000+. Follow the Leaders.

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Online Giving Trends from 2009 and the Haiti Earthquake

NTEN

Blackbaud’s research found that online revenue grew by 46% in 2009 compared to 2008. The average online gift in December 2009 was $244.17. This was a decrease of only 2% compared to December 2008. Another very positive sign was that online giving in December 2009 grew 32% compared to December 2008.

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Invest in the 3 Cs for Strong Fundraising Results: Capacity, Cultivation and Communication

Connection Cafe

2013 was a strong year for fundraising, with charities posting their best increase since before the economy plunged in 2008, according to the 2013 Charitable Giving Report. Organizations that raised the most money invested more in staff, in securing major gifts, and in overall fundraising capacity. Faith-based – Focus on fundamentals.

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Online Giving Trends from 2009 and the Haiti Earthquake

NTEN

Blackbaud’s research found that online revenue grew by 46% in 2009 compared to 2008. The average online gift in December 2009 was $244.17. This was a decrease of only 2% compared to December 2008. Another very positive sign was that online giving in December 2009 grew 32% compared to December 2008.

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10 Things Fundraisers Can Do to Adapt During the COVID-19 Pandemic and Beyond

Connection Cafe

I’ve taken a good look at my portfolio over the last month to identify those donors who I can approach for a five-figure gift that may want to pivot and help with pressing needs due to COVID-19. This could set you up to make a larger gift ask. Strategize with this economic downturn in mind, not the 2008 recession.

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Benchmarks Extra: Monthly Giving

NTEN

While monthly giving increased at a much lower rate from 2009 to 2010, take a look at the change in one-time and monthly giving from 2008 to 2009: though one-time giving sharply decreased in accordance with the tough economic times, monthly giving continued to grow! Download the PDF. QUESTIONS, COMMENTS?

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

It can also work well for nonprofits that respond to natural disasters or crises. In addition, peer-to-peer fund-raising campaigns can produce positive results when they are offered for birthday, holiday, graduation, or memorial gifts. Location-Based Communities (Facebook Places, Foursquare): 5 to 10 Hours Weekly.