Convio Innovator Awards - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
OCTOBER 18, 2007
Oxfam America won the “Advocacy Campaign” prize for their campaign to persuade Starbucks to let Ethiopia use the trademarked phrase “Ethiopian Coffee” in selling their own coffee. The campaign attracted 96,000 participants, and Starbucks did eventually change their policy, thereby benefiting poor farmers in Ethiopia.
28 
Let's personalize your content