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Convio Innovator Awards - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Oxfam America won the “Advocacy Campaign” prize for their campaign to persuade Starbucks to let Ethiopia use the trademarked phrase “Ethiopian Coffee” in selling their own coffee. The campaign attracted 96,000 participants, and Starbucks did eventually change their policy, thereby benefiting poor farmers in Ethiopia.

Convio 28
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An Interview With Paull Young from Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

I first came across @paullyoung in September, 2008 when he implemented a birthday campaign as part of charity:water’s September campaign. In 2008, even more people joined and raised over $1 million for clean water projects in Ethiopia. charity:water continues to be an innovator in the area of online fundraising.

Interview 101