Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2010

In 2008, I had my first opportunity to speak on a panel at SXSW called " Pimp My Nonprofit " with Ed Schipul as the moderator. Both online and offline, communities are not only the way we identify ourselves, but more importantly, they are the most authentic and powerful vehicle for change. It re-energizes and inspires.

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Community Offline Hype America 90

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2008

She is also the co-author of the business bestseller, " Groundswell: Winning In A World Transformed By Social Technologies ", published by Harvard Business Press in May 2008. I tend to use LinkedIn quite to network through my contacts to find people I'm specifically looking for. Other posts.

Network 50

Network Tips Linkedin Offline 50

Care2

DECEMBER 8, 2008

Converting online supporters and email subscribers into donors and integrating your online and offline fundraising efforts are indispensable. Join us to learn how your organization can increase donations on and offline this year. It is 25 pages of awesome information related to Adwords and CPA. All rights reserved.

Social Media 28

Social Media Online Advocacy Case Study 28

Care2

JUNE 5, 2009

According to the just released 2009 eBenchmarks study by M&R Strategic Services and NTEN, most of the 32 groups featured in the study saw their online fundraising increase between 2007 and 2008. The total amount of money raised online increased by 26 percent from 2007 to 2008. The matching success rate is typically 10% to 20%.

Social Media 47

Social Media Online Advocacy Media 47

Amy Sample Ward

FEBRUARY 19, 2011

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. The first example is Ushahidi – originally designed as a tool for mapping reports of violence in Kenya after the post-election unrest in 2008.

Disaster 206

Disaster Social Media Haiti Media 206

Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

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Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

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Advocacy Social Media email Online 44

Care2

MAY 9, 2008

May 9, 2008 | Kaya Matteo Thanks for sharing. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com If you know of a non-profit that could use some kitchen equipment, go to [link] for more information. With all the fancy stuff out there now, its always good to remind people about the basics -- like using email effectively!

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Advocacy Social Media Online email 28

Care2

MAY 8, 2008

May 9, 2008 | Kaya Matteo Thanks for sharing. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com If you know of a non-profit that could use some kitchen equipment, go to [link] for more information. With all the fancy stuff out there now, its always good to remind people about the basics -- like using email effectively!

Advocacy 28

Advocacy Social Media email Online 28

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2008

In June of 2007, nearly over 35% of Facebook traffic came the 18-24 year old segment, compared to around 22% in June 2008. An individual's social network (online or offline) is divided into three groups: PANs = Potentially Active Network. However, that never seemed to work all that well, and I think I've figure it out. Other posts.

Social Network 63

Social Network Network Professional Fun 63

NTEN

FEBRUARY 17, 2010

Ushahidi was originally designed as a tool for mapping reports of violence in Kenya after the post-election unrest in 2008. We interact with our friends and colleagues in real time on and offline -- either in the office or out at coffee, on Twitter or social networks. More and more, now we can.

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Haiti Disaster Social Media Media 82

Connection Cafe

JANUARY 28, 2010

Since he started there in 2008, my family has made several donations to support the school. If you insist on contacting me offline, then please tell me how I can respond online. I realize that sometimes you will contact me by mail. The reason that I typically open my wallet first is because that is what you tell me to do.

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Channel Lesson Learning Haiti 32

Care2

MAY 31, 2007

Clearly this indicates the importance of contacting new online subscribers as soon as possible. And what should that contact look like? Or, is it more effective to cut to the chase and make the initial contact a direct fundraising ask? on the eternal quest for the perfectly integrated online/offline fundraising database."

Social Media 28

Social Media Advocacy Activities Active 28

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

It was an echo campaign to complement a radio roadblock on Friday, September 19, 2008 when the NAB encouraged all radio stations to run a Red Cross PSA at 1 pm EDT. I contacted our media relations lead and she suggested sending it out on free distribution services social media and pitch engine. The Social Media Roadblock.

Social Media 50

Social Media Case Study Media Interview 50

Care2

FEBRUARY 20, 2009

An additional five donations were sent offline: 26 $5 donations 14 donations between $10-$25 4 donations of $50 or above Where did the donations come from—the e-mail blast, Facebook, the blogs or Twitter? February 20, 2009 | David Morton Copyright © 2008, Care2.com By noon it was $500 and by 9 p.m. All rights reserved.

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Case Study Local Studies Social Media 35

Care2

SEPTEMBER 6, 2007

About 43% of users say they "feel as strongly" about their online life as their offline. Studies show that about 20% of online community members take actions offline at least once a year that involve their online life. Copyright © 2008, Care2.com How Can Nonprofits Use Second Life?* All rights reserved.

Second Life 28

Second Life Life Social Media Advocacy 28

Care2

FEBRUARY 25, 2008

From teaching supporters how to create Facebook accounts to ol fashioned door-to-door fundraising, Amy Eldridge from LWB, an admitted Facebook newbie, says its as much the offline as the online work that gets the job done. February 19, 2008 | Rob Pierson Hi. As you can tell, the interview is pretty long. But how do we get the money?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 13, 2008

From teaching supporters how to create Facebook accounts to ol fashioned door-to-door fundraising, Amy Eldridge from LWB, an admitted Facebook newbie, says its as much the offline as the online work that gets the job done. February 19, 2008 | Rob Pierson Hi. As you can tell, the interview is pretty long. But how do we get the money?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

MAY 22, 2009

Earned media is comprised of coverage through: Blogs Media outlets both online and offline Podcasts Photo sharing sites like Flickr Tweets on Twitter Links shared on Facebook Tagging on social bookmarking sites like delicious, Digg, etc. May 22, 2009 | Caitlin Jennings Copyright © 2008, Care2.com Word of mouth, etc.

Track 41

Track Social Media Media Advocacy 41

Care2

MAY 29, 2007

Clearly this indicates the importance of contacting new online subscribers as soon as possible. And what should that contact look like? Or, is it more effective to cut to the chase and make the initial contact a direct fundraising ask? on the eternal quest for the perfectly integrated online/offline fundraising database."

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MARCH 13, 2009

The Future Of Social Networks When : Saturday, March 14th from 3:30 pm - 4:30 pm: Room A Description: Social networks will be like air, in that they will permeate everything that we do online AND offline. Tuesday, March 17th from 3:30 pm - 4:30 pm Room 10 March 13, 2009 | Allyson Kapin Copyright © 2008, Care2.com Whitehouse.gov 2.0:

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Social Media Interaction Advocacy Online 44

Care2

MAY 29, 2009

billion in 2008 to $29.8 “That includes sending direct mail to drive traffic online, as well as sending direct mail to get a response in the mail, and sending email to reinforce an offline message,” Kirchoff said. Stan @SonicPrint May 14, 2010 | Sonic Print Direct Mail Copyright © 2008, Care2.com

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Mail Social Media Online Advocacy 34

Care2

MARCH 3, 2009

All nonprofits should keep an official, offline copy of anything published elsewhere. March 3, 2009 | Anne Dougherty Copyright © 2008, Care2.com Some think that Twitter posts are less important or different than other content that an organization would post on its web site, but that is short sighted. Good article, Allyson.

Social Media 31

Social Media Local Advocacy Media 31

Care2

JULY 11, 2007

60) Search « The Great Debate: DM vs. JO: In Momentum , you claim that online organizing will never take the place of offline organizing. How can offline and online approaches coexist? Offline organizing builds strong relationships and online connections extend and augment them. Copyright © 2008, Care2.com

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Social Media Authoring Media Advocacy 28

sgEngage

DECEMBER 1, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Myths about Online Giving Posted by Steve MacLaughlin on December 1st, 2010 There are so many myths about online giving. A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. All Rights Reserved

Trend 79

Trend Online Giving Offline 79

Care2

SEPTEMBER 25, 2007

Time your different pieces online & offline to complement and coordinate your delivery. September 25, 2007 | Heidi Gider Copyright © 2008, Care2.com 60) Search « Despite Newer Technologies, Email Remains Number One | Main | Overbrook Foundation Reports Grantees Dont Know Web 2.0 – but tailored for each medium.

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Social Media Online Advocacy Fundraising 28

Care2

SEPTEMBER 20, 2007

Time your different pieces online & offline to complement and coordinate your delivery. September 25, 2007 | Heidi Gider Copyright © 2008, Care2.com 60) Search « Despite Newer Technologies, Email Remains Number One | Main | Overbrook Foundation Reports Grantees Dont Know Web 2.0 – but tailored for each medium.

Social Media 28

Social Media Online Fundraising Advocacy 28

Care2

MAY 15, 2009

They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. May 15, 2009 | Anne Dougherty Copyright © 2008, Care2.com Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5

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Social Media Tools Online Advocacy 34

sgEngage

MARCH 15, 2011

billion in yearly revenue on a monthly basis, both offline and online. Disaster Giving Giving both online and offline towards disaster relief had a significant impact on the nonprofit sector in 2010. Small and medium organizations were up in the analysis, but large nonprofits were down 28.2%. All Rights Reserved

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Blackbaud Disaster Haiti Giving 63

sgEngage

NOVEMBER 9, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Tis the Season for Charity Gift Cards Posted by Steve MacLaughlin on November 9th, 2010 The Los Angeles Times had an article the other day called “Causes offers gift cards for charitable giving.&# Will it work? Absolutely.

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Los Angeles Gift Charity Trend 64

sgEngage

JANUARY 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? Do you have established contacts with the media and online content sites? Do you have offline and well as online channels ready to go? Do you have email templates ready to go?

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Haiti Trend Difference Blackbaud 64

sgEngage

MAY 18, 2011

billion in yearly revenue on a monthly basis, both offline and online. Overall Fundraising Trends The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,430 nonprofit organizations representing $2.21 All Rights Reserved

Blackbaud 67

Blackbaud Trend Haiti Benchmark 67

sgEngage

NOVEMBER 15, 2010

billion in yearly revenue on a monthly basis, both offline and online. Overall Fundraising Remains Positive The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,376 nonprofit organizations representing $2.2 All Rights Reserved

Blackbaud 70

Blackbaud Trend Nonprofit Statistics 70

sgEngage

JANUARY 18, 2011

billion in yearly revenue on a monthly basis, both offline and online. Overall Fundraising Trends The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,468 nonprofit organizations representing $2.25 All Rights Reserved

Blackbaud 63

Blackbaud Trend Nonprofit Haiti 63

sgEngage

DECEMBER 15, 2010

billion in yearly revenue on a monthly basis, both offline and online. Overall Fundraising Remains Positive The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,412 nonprofit organizations representing $2.2 All Rights Reserved

Blackbaud 60

Blackbaud Trend Nonprofit Statistics 60

sgEngage

APRIL 15, 2011

billion in yearly revenue on a monthly basis, both offline and online. Overall Fundraising Trends The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,430 nonprofit organizations representing $2.21 All Rights Reserved

Blackbaud 58

Blackbaud Haiti Trend Arts 58

Care2

APRIL 21, 2008

60) Search « M+R and NTEN CMS, Email, Fundraising Benchmarks Study | Main | 51% of Donors Not At All Interested in Social Networks » Monday Apr 21 2008 EENs Avatars Campaign Brings Online Marketing to Life Monday, April 21, 2008 at 02:56PM | by Caitlin Ochs Imagine having the ability to translate virtual reality into actual reality.

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Avatar Life Online Social Media 42