ASU Lodestar Center

NOVEMBER 17, 2011

1] (In 2008, 26% of adults used an SNS.) MySpace – 29%. This is significantly higher than the 65% of Americans that belonged to at least one voluntary group in 2008." First of all, for this survey 79% of American adults said they used the internet, and 59% of these use at least one SNS. LinkedIn – 18%. Twitter – 13%.

Research 70

Research Social Network Internet Linkedin 70

Care2

MARCH 4, 2008

What were the costs associated with facilitating the competition? March 4, 2008 | Carie This girl is on the ball! March 4, 2008 | Carol Rados Copyright © 2008, Care2.com Carie Lewis: We wanted to give the public an outlet to express their feelings about the Michael Vick dogfighting issue. Great campaigning!

YouTube 41

YouTube Generation Social Media Video 41

Care2

MARCH 3, 2008

What were the costs associated with facilitating the competition? March 4, 2008 | Carie This girl is on the ball! March 4, 2008 | Carol Rados Copyright © 2008, Care2.com Carie Lewis: We wanted to give the public an outlet to express their feelings about the Michael Vick dogfighting issue. Great campaigning!

YouTube 41

YouTube Generation Video Social Media 41

Care2

AUGUST 12, 2007

60) Search « Care2 Stats for December 2006 | Main | New Studies Reveal Important Trends Facing NPOs » Thursday Dec 28 2006 Mobile Social Networks Get a Boost Thursday, December 28, 2006 at 12:33PM | by Hatef Yamini In the world of social networks, the end of 2006 represented a major milestone: MySpace went mobile!

Social Network 28

Social Network Mobile Social Media Network 28

Care2

FEBRUARY 17, 2009

To add more fuel to the fire, the Direct Marketing Association says that due to rising consumer hostility toward Direct Mail, laws have been proposed in 15+ states to create “Do Not Mail” registries. This age group is increasingly on Facebook , MySpace and Twitter -- more ’mainstream’ social networks.“

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

JULY 15, 2008

3) How to Go Viral Eddie Kurtz, the communications associate at Brave New Films , discussed how to make video go viral. Copyright © 2008, Care2.com He also said that showing a human face to a cause is incredibly powerful because it brings people, who would not have necessarily cared, to the nonprofit. com , Inc.

Video 28

Video Social Media Advocacy Case Study 28

Care2

FEBRUARY 17, 2009

To add more fuel to the fire, the Direct Marketing Association says that due to rising consumer hostility toward Direct Mail, laws have been proposed in 15+ states to create “Do Not Mail” registries. This age group is increasingly on Facebook , MySpace and Twitter -- more ’mainstream’ social networks.“

Demographics 34

Demographics Social Media Advocacy Online 34