Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. You can actually go back and review your entire feed.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

Jay Dedman pointed to an analysis Feedburner by Chris Baskind. It is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. Reader Bookmarking: This is bookmarked content for later retrieval which is some indication of reader value. . Did anything surprise you?

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. At the end of 2008, I did a " Best of Beth's Blog " analysis using PostRank. Bookmarked saves for value of content.

Metrics 50

Metrics ROI Measure Content 50