NTEN

JUNE 18, 2009

You've gotta test things for yourself. Case in point: I shared some results from M+R Strategic Services' work with the Human Rights Campaign, where we've repeatedly tested online premiums as a way to get that all-important gift from first-time donors. The bottom line is, you've got to test it for yourself. With the U.S.

Giving 44

Giving San Francisco Fundraising Test 44

Museum 2.0

SEPTEMBER 18, 2013

I like to use half of any allotted time slot to talk and half for Q&A, so we usually have time to get into meaty discussions. Have you seen attitudes in our field about visitor participation shifting over time? In 2008, the conversation started shifting to "how" and "what." The Museum 2.0

Museum 45

Museum Question Participatory Evaluation 45

Museum 2.0

APRIL 25, 2011

I like to use half of any allotted time slot to talk and half for Q&A, so we usually have time to get into meaty discussions. Have you seen attitudes in our field about visitor participation shifting over time? In 2008, the conversation started shifting to "how" and "what." The Museum 2.0

Question 49

Question Participatory Museum Evaluation 49

Care2

FEBRUARY 4, 2009

Making the Most of the News Cycle In September 2008, NWLC launched a voter education microsite that included a register-to-vote widget, and we started running Google ads on keywords like “register to vote.&# We’ve also found that the ads are a great way to test new messaging. They might even make a donation or two.

Grant 31

Grant Google Case Study Search 31

Care2

FEBRUARY 7, 2009

For example, when we brainstormed for additional keywords for our women and poverty campaign, we added terms like “poverty level” and “poverty line” to our existing collection of keywords (“low income women,” “poverty in america,” etc.) They might even make a donation or two.

Google 31

Google Grant Adwords Social Media 31

NTEN

MAY 3, 2011

But here at M+R, we've seen hard data contradict brilliant theories often enough to know that testing is essential, so we put personal stories to the test for a major national health organization. The institutional version raised more than 4 times as much from almost twice as many donors. This test isn't an anomaly.

Story 98

Story Org Work Data 98

See3

OCTOBER 22, 2007

She acknowledged it can be very time consuming, and reiterated a suggestion See3 often makes to our clients: get interns and volunteers! One at a time. 23 Oct 2007 people » Oxfam America and HSUS: Not just Talking about Social Media, Using It [.] Carie 24 Oct 2007 Kathleen Hello, Thank you for supporting Oxfam America!

America 40

America Social Media Myspace Second Life 40

Whole Whale

JUNE 5, 2020

100% of the $1.75M in proceeds they raised went to Feeding America. The project started in 2008, and they’ve raised over $50 million doing these types of things for sick and injured kids through online gaming fundraisers. Know that everyone’s going through a hard time in one way, shape, or form. Virtual Movie Night.

Ideas 95

Ideas Fundraising Online Virtual 95

Bloomerang

JULY 17, 2021

We’re going to save some time at the end for Q&A, and like Kishshana said a minute ago, we’d love to hear from you. And I don’t know how she has time for all this stuff. Steven: All the time. My first time in really understanding what that meant was in 2008. So use the chat, the Q&A.

Management 87

Management Work Video Slides 87

Tech Soup

APRIL 21, 2014

This time we’ll report on some climate change news, the TrashOut app, the difference between cloud backup and cloud storage, the heartbleed bug, a green energy innovation in Latin America that works – and another one that doesn’t, and the epic digital inclusion drone wars being waged by Google and Facebook.

Green 57

Green News Issue Technology 57

Care2

FEBRUARY 3, 2009

Not counting staff time, of course. Once we took out the direct advocacy request and edited it down to an appropriate AdWords length, our 79-character ad read: “Child Care and Head Start: Learn more about why they deserve America’s support.” Its all about coming up with great ideas, and testing, testing, testing.

Google 37

Google Grant Social Media Adwords 37

Care2

OCTOBER 22, 2008

Main | Care2 Launches Americas Favorite Animal Shelter Contest » Monday Oct 13 2008 Using Google Analytics to Track a Nonprofit Website (Part 1) Monday, October 13, 2008 at 01:21PM | by James OMalley Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites.

Analytics 38

Analytics Google Track Social Media 38

Have Fun - Do Good

NOVEMBER 12, 2008

Last week, after the election, BlogHer co-founder Lisa Stone, asked What Will You Do To Change America? On October 21, 2008, I interviewed Marianne Manilov, the National Team Leader at The Engage Network, about their work. Of course, this incredible film was produced in a short amount of time, without a lot of budget to do outreach.

Group 41

Group Network Interview Change 41