Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
At the 2008 conference, I attended a session presented by Farra Trompeter of Big Duck Consulting. I reached out to Farra through her LinkedIn profile. In short: we had a solid foundation and had done a lot of things right, but we had to make some significant changes to make sure our outside matched who we really were.
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