NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Only 11% of online donors acquired in 2007 were still giving in 2010. Online donors continue to switch channels and become offline donors. They get worse over time.

Benchmark 144

Benchmark Internet Report Giving 144

NTEN

SEPTEMBER 24, 2009

billion donated in 2007. This is a 44% increase over 2007's online giving estimates. Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. Giving USA estimates that $307.65 Your own results may vary.

Online 90

Online Fundraising Offline Blackbaud 90

ASU Lodestar Center

MAY 24, 2016

Analytical evidence helps marketing departments understand how to place a product in front of the user and can increase the chance of purchases. Whatever gamified mechanism you choose, you absolutely must stick to its analytical process in order to define what did and did not work. Target Audience. Player Goals. Engagement Model.

Game 56

Game Change Arizona Badge 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization’s experience integrating social media into marketing strategies since 2007. The panel was on social media, adoption, and measurement. They have also made changes to the analytics program Insights and introduced new metrics.

Metrics 96

Metrics Facebook Data Measure 96

sgEngage

MARCH 7, 2011

The first study is the “Peer-to-Peer Event Fundraising Consumer Survey&# which was developed by Blackbaud and the Run Walk Ride Fundraising Council. An online survey of individuals who have participated in at least one walk, ride, or run event in the last two years was conducted.

Trend 72

Trend Blackbaud Fundraising Benchmark 72

sgEngage

OCTOBER 28, 2010

The Target Analytics donorCentrics Index of National Fundraising Performance for 2009 reported this trend. solicit The 2010 Cygnus Donor Survey notes this and other trends. Only 26% of Nonprofits Rated their Websites Very Effective This is from the 2010 State of the Nonprofit Industry Survey. That’s not the case this time.

Statistics 83

Statistics Trend Benchmark Blackbaud 83

sgEngage

MAY 31, 2011

The organizations that participate in the Target Analytics online benchmarking group are prominent nonprofits covering a range of sectors, including animal welfare, the environment, health, human services, international relief, and societal benefit. Only 11% of online donors acquired in 2007 were still giving in 2010.

Benchmark 73

Benchmark Internet Giving Offline 73