Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 27, 2012

Source: Mari Smith. Two weeks ago, social media blogs were buzzing with the news that Facebook would unveil the long anticipated new format for Facebook brand pages that would include the timeline and cover image. Mari Smith, in this informative post , gave us a sneak peek at what it might look like for a big brand like Coke. According to Mari, there have been rumors that the new format will be shared at the Facebook Marketing Conference on February 29th in NYC.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

Facebook made it official today on the Today Show no less. The long anticipated changes to Facebook brand pages – switching to the timeline format – is now available to all brand pages. But Facebook hasn’t played god with us and flipped the switch – they’re actually giving us a month to absorb the change - and create a plan, design, and test it.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

How To Marry Social Media with Fundraising. View more presentations from Beth Kanter. Social fundraising is when your nonprofit integrates tried and true fundraising techniques with social media to inspire your supporters to raise money from their networks on your behalf. Earlier this week, I had the pleasure to participate in the SF Foundation Center’s 35th Anniversary Open House where I had an opportunity to lead a mini-workshop on best practices in social fundraising for almost a 100

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 28, 2012

Note from Beth: E arlier this month, the Stanford Center for Social Innovation, hosted the USRIO 2.0 Preparation Conference where policy-makers, practitioners, and innovators discussed how to use connection technologies to advance sustainable development in advance of the June USRIO2.o conference. Unfortunately, with final book manuscript looming, I could not participate.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2012

Placing ads on Facebook provides a targeted advertising strategy because Facebook knows the demographics and interests of its millions of users. If you want to get up to speed quickly about the ins and outs of using Facebook ads, Andrea Vahl, co-author of Facebook Marketing for Dummies, has written this terrific free e-book guide for Hubspot. The guide provides an easy to understand introduce to how the ads work, how to set up tests (which is critical to success no matter how small your a

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