The other side of the figures: Causes reaches $20 Million in Donations
Amy Sample Ward
JANUARY 29, 2010
Earlier this week, an announcement on the Causes Application blog broke the news that over $20 Million has been donated since May 2007 via donors using the social networking application. There’s been quite a lot of talk in the last year about the opportunities for fundraising online, generally, as well as the best practices for organizations leveraging social media for campaigns (as well as the idea to use free tools to raise money in hard economic times).
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