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Putting Your Twitter Followers on the Map, Literally

Beth's Blog: How Nonprofits Can Use Social Media

I made a mistake, I didn’t give my data the sniff test before sharing it. That’s some great advice from KD Paine for the last chapter of our forthcoming book , ”Measuring the Networked Nonprofit,” which is on data analysis and turning data in action. I shared the screen captures on my Facebook page.

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What we can learn from the Haitian Earthquake

NCE Social Media

Do they pass the sniff test? Wyclef Jean , a highly regarded musician, was brought to tears during a press interview defending his charity’s use of funds. Are the decisions you are making now up to ethical standards? If something happened and next year someone questioned your decisions from today, would it make you look bad?

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Volunteers Give 10x the Dollars

Connection Cafe

That meets the common-sense sniff-test to me personally. (I imagine there are multiple people at your organization who would care about that last one.). “When people volunteer, their money is not far behind,” says a trusted fundraising friend.

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What Dogs Teach Us About Leadership

Eric Jacobsen Blog

When times are tough, loyalty is tested. They sniff, they look, they listen: dogs are always trying to get more information about both the things they want (burgers on the grill) and the things they want to avoid (an impending thunderstorm). So wear it on your collar. Barr : A lot! Dogs are keenly aware of what’s going on around them.

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5 Ways to Make Your Email Fundraising Appeals Sound More Human

NonProfit Hub

You can see the control and treatment below: When we A/B tested the two against each other, the treatment produced significant lifts in both subject lines and open rate. And if your fundraising email doesn’t pass their “sniff test”, they won’t even open it. Check out this experiment from Americans for Prosperity.

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Making Stories Work for Your Org: What the Data Says

NTEN

But here at M+R, we've seen hard data contradict brilliant theories often enough to know that testing is essential, so we put personal stories to the test for a major national health organization. This test isn't an anomaly. Non-profit supporters can sniff out when we're playing with their emotions.

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