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Social Superpower: Using Facebook to Increase Your NPO’s Website Traffic

Byte Technology

While this may seem trivial, any non-profit sporting an FB presence should be closely monitoring the number of links from friends versus links from “Pages”—it’s more than likely that the ratio is ten-to-one or greater. Put a “Like” button on all your website content, even those parts that may seem unimportant. Like the “Like” Button.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Your website serves as the central hub for your digital strategy, followed closely by the ways you drive folks to your website, including email, blog posts, newsletters, social media, text messaging, QR codes in print media, and advertising. Commit to refreshing your website homepage, ensuring it’s both dynamic and user friendly.

Strategy 142
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How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

As a marketing professional, you should know how to build a website, at the very least. The efficiency ratio , also known as the revenue to cost ratio. The best part of the efficiency ratio is that it doesn’t involve any complex math. Use the efficiency ratio to calculate the ROI of your marketing activities.

Content 40
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Measuring Your Blog's Outcomes and Use of Other Social Media Tools

Beth's Blog: How Nonprofits Can Use Social Media

Maybe one of my readers will point me to some third-party typepad plugin that does this? Word Press users can use General Stats plugin. I agree, but is a ratio the best number? I did some research and couldn't find anything, although I did find an excellent blog on blog optimization. For April, I had 52 posts and 29,332 words.

Measure 50
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Measuring the Value of Your Blog: Reflections Over the Last Year

Beth's Blog: How Nonprofits Can Use Social Media

Word Press users can use General Stats plugin.). Last year, I had a ratio of 1.4 My blogging platform, Typepad, does not have a way to easily and automatically measure the number of posts and words in post in a given time period. So I'm not spending time to generate god's spreadsheet of monthly number of posts and words per post.

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8 Research-Backed Ways To Improve Marketing For Nonprofits

Nonprofits Source

These sites plummeted in search rankings losing valuable traffic to their website. This means if your website isn’t appearing on the first page and in the top positions, you’ll lose thousands of organic visits to your site each month. The higher this ratio is the lower cost per engagement your ad will be.